TOURISM VILLAGE DEVELOPMENT STRATEGY BASED ON LOCAL RESOURCES IN AYUNAN VILLAGE, ABIANSEMAL DISTRICT, BADUNG REGENCY

Ayunan Village has a variety of tourism potentials, which are worthy being developed as an attractive tourist destination in the future. To achieve this, appropriate management strategy is needed to develop area village. The objective this research was: 1) Exploring and assessing local resources village, 2) Identify analyze community perceptions about development villages, 3) Formulating resource-based village strategy. method was used observation, interviews, questionnaires. SWOT analysis determine Quantitative Strategic Planning Matrix (QSPM) rank priorities. There eight alternative strategies destination: a) Destination planning, b) Development attractions, c) facilities, d) Travel promotion or marketing, e) Community approach, f) Mapping potential, g) Establishment Tourism groups, h) Increase human resources. priority base on QSPM were: 1st marketing promoting. Rank 2st Approach participate supporting villages. 3st destinations 4th were increasing